SpaceCraft Blog

The importance of color

May 16, 2013 Julia

Colors convey feelings. They also have different meanings in different cultures. What do you want to communicate through color when building your brand through your website? You could spend days reading about color theory, or you could take a look at this chart:

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Featured Client: drink.well.

May 14, 2013 Martha

Last week we highlighted the importance of good photos for websites. This week we want to address the importance of color! For a great example of how to use color well, check out the newly launched website for drink.well., a neighborhood cocktail bar and restaurant located in Austin

Red is a powerful accent color in design and is mainly used as a powerful and sophisticated tool. If you take a look at drink.well's website, they use a background graffiti texture with red tones as well as other various colors. This approach gives the website a fun, modern feel but still has its hint of sophistication. Once you venture through the website, you continue to see a red tone being used, which keeps the design consistent.

This Thursday we will talk about how you can choose the perfect color palette for your SpaceCraft website!

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Establish a clear call to action (blog post)

Establish a clear call to action

May 9, 2013 Bekah

Think about some websites you love. They’re clear. The information you need is easy to find. Key buttons are front and center, and when you click on them they take you where you thought they would.

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Haymakers' website featured on the SpaceCraft blog

Featured Client: Haymakers

May 7, 2013 Jennifer

Last week we introduced you to CrossFit Dallas Central, and discussed how great images can really make a difference in your website design. This week we're going to go a little beyond design and talk about the importance of copywriting and your website's content.

Take a look at our featured client this week: Haymakers, an organization committed to helping small food business entrepreneurs succeed.

Their website is a perfect example of what good content can do for your site because of a few key techniques:

  • They write with an entertaining voice;
  • They group information into smaller categories;
  • And they let their community mentors join in, varying the voice of their writing.

What do you like best about this website? Is there too much or too little content there for your taste? What happens when you try to write for your own company, do the muses smile upon you or do you consistently find yourself in a writer's block?

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Dallas Crossfit team page on their SpaceCraft website.

Making graphics for your website

May 2, 2013 Justin

We all want our websites to look great and graphics play a large role in this. Here's some practical advice on making graphics for your SpaceCraft website.

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Girl with kettle bell from Dallas Crossfit

Featured Client: Dallas CrossFit

April 30, 2013 Julia

Check out CrossFit Dallas Central, an elite strength and conditioning facility! This website is great example of what our tool can do. What do you like best about this website? Check back Thursday for tips from how we built it to use on your own SpaceCraft website!

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What's new at SpaceCraft: Global sidebar + footer

February 25, 2013

Now you can add information, images, and other content to a global sidebar on your SpaceCraft website. You can see it right here on our blog, where we give you the option to sign up for our newsletter. (To give you more space to read each blog post, we've hidden it.)

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Bigger shopping carts: Retailr and BigCommerce (Part II of Ecommerce 101)

October 25, 2012

In our first installment of Ecommerce 101, we examined six solutions for website owners who are interested in selling online on a smaller scale. Today, we're looking at two, more robust platforms, Retailr and BigCommerce, for business owners whose primary goal with their web presence is to sell products or services over the interwebs.

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Discontinuing Internet Explorer 8 support

October 19, 2012

Here at SpaceCraft, we're always thinking about ways to provide the best experience available anywhere for creating and maintaining your website. One of the big difficulties web application developers face is providing legacy support for older and less capable web browsers. It's become clear to us that we can improve our product more (and more quickly) if we discontinue support for Microsoft Internet Explorer 8 in our content editing and design tools. Support for that browser will end on October 26, the day that Microsoft releases Windows 8, which will ship with Internet Explorer 10.

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African girl

Are you as savvy as a 10-year-old?

October 17, 2012

A few days ago, we noticed a free trial signup that was a little out of the ordinary. The website was created by a nonprofit organization for famine relief, and within a few hours of signing up, they had added a background pattern, some decorative typography, a bright green navigation bar with a dark grey header and footer, and had even customized some of their content blocks with containers and drop shadows. They'd also added colorful photos of smiling Africans and interesting information and statistics about famine. What caught our eye, though, was what they said on their "About Us" page.

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What's new at SpaceCraft: Audio

October 12, 2012

Happy ACL weekend! This town is abuzz with Austin City Limits Festival goers and we thought we'd take this opportunity to tell you about one of our cool new features: adding audio to your website through Spotify, Bandcamp, or SoundCloud.

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Ecommerce logos

6 easy, affordable ecommerce solutions for SpaceCraft websites (Part I of Ecommerce 101)

October 11, 2012

Shopping online has never been more popular, more secure or more accessible. More and more people are taking the convenience of online shopping a step further by purchasing from their mobile devices. (In fact, mobile shopping has burgeoned into a $20 billion a year industry.) There are several options for taking advantage of this opportunity with your SpaceCraft website. Read on and decide which of the following six ecommerce solutions works best for your business.

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