Screen Shot 2014-04-15 at 1.59.51 PM.png provides a collection of shared vocabularies webmasters can use to mark up their pages in ways that can be understood by the major search engines: Google, Microsoft, Yandex and Yahoo! Webmasters can use the vocabulary, along with the microdata format, to add information to their HTML content. While the long term goal is to support a wider range of formats, the initial focus is on Microdata.

At SpaceCraft, we’ve done all the work for our customers on the backend of our platform to be ready to take advantage of this movement. Our software is built with structured data so we can serve up our customer's content the way search engines prefer. Take a look at this example for ASTI, one of our favorite restaurants in Austin, Texas. When you search for "ASTI menu” the search results display the actual menu data from the ASTI website. Too cool!

Here's to smarter search results!


We started SpaceCraft to help small businesses have a great web presence that works on all devices AND one that has great SEO. So of course we love Jay Taylor's article, 3 Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy.

His 3 reasons center around things we talk about all the time with our customers:

  • a responsive website is recommended by Google
  • a responsive website provides a great experience across many devices and screen sizes
  • a responsive website is easier to manage since you are only managing one website and one SEO campaign

Check out Jay's article here. And if you don't have a responsive website, then contact us. We'd love...


Over the weekend, you may have noticed some nifty new functionality and a spiffed-up design in the SpaceCraft tool. Now, managing your SpaceCraft website is even easier - and prettier! We added drag-and-drop content reordering and also updated the tool's interface with a flatter design, new icons, and enhanced user experience.


Austin, Texas - September 10th, 2013 - SpaceCraft announced today that it has merged with one of Austin's leading digital design and marketing firms, Element Creative. The combined company will retain the name SpaceCraft and operate under the co-leadership of current SpaceCraft CEO Adam Moore and Element CEO Dan Isaacs. This strategic merger will allow SpaceCraft to rapidly expand operations, improve product offerings, strengthen design capabilities and support customer growth.

SpaceCraft's cutting edge software builds responsive websites for small businesses that work seamlessly across smartphones, tablets and PCs. SpaceCraft debuted its web-based software in May 2012. Since then they have seen an influx of customers, powering over 1,000 websites for restaurants, musicians, fitness studios, business professionals and more. Joining with Element Creative allows SpaceCraft to sustain its rapid growth rate while continuing to offer exceptional customer solutions.

Dan Isaacs,...


We recently installed a slew of new Typekit fonts in our design panel. We added whole families of multipurpose fonts, like Brandon Grotesque, some fun handwriting fonts like Kremlin Pro Web, decorative fonts like Hotel Open, as well as varying weights and styles of our most popular existing fonts like Futura and Museo. We’re enjoying trying out all these fresh options and finding new ways of pairing and contrasting on websites we’re currently working on.


If you're like me and sometimes can't decide on one background, or if you just like changing up your website constantly then adding page-specific backgrounds is the perfect design option for your SpaceCraft site. This is also another great way to keep your website updated and fun!

Just follow these few steps and you will be set.


We've recently introduced mosaic collage image galleries as an option in your SpaceCraft design tool. This allows you to showcase your images while maintaining their orientation and proportions, creating a beautiful visual experience for your user. In this blog post, we show you how to take it a step further by customizing the pattern of your mosaic image gallery in the SpaceCraft Developer Tools. Here's how.


We recently started using SumAll to track our website traffic, social media presence and AdWords campaigns, and have been pleasantly surprised by how easy it makes it for us to analyze our effectiveness over time.


Selecting and pairing the perfect fonts for your website may seem like a big task, but I scoped out these two articles for you to help get you started.


You use Facebook to share photos of your kids, Twitter to share opinions about the latest news (or your latest snack), and Google+ to…wait, what’s Google+ again? A recent study by respected analytics software firm Searchmetrics suggests you better find out – and start using it and other social media platforms to promote your website. Researchers collected massive amounts of data on search engine rankings and released their findings in an eye-opening whitepaper detailing correlations between high-ranking websites and various factors such as social media activity, backlinks, and page load speed. Since 2012, Google has substantially changed the algorithm it uses when crawling the web to deliver the best content to searchers, and this research helps us understand what are the best things to focus on if we want our websites to get found.


I got a slap in the face in Perth, Australia on one of my recent trips there to talk about apps, social media, and advanced web marketing strategies. I had one-on-one consulting sessions with artists for my firm, Cyber PR, and I was shocked to discover that a vast majority have a big problem.


  • Thanks to HomeAway for inviting us to write a guest post for their Community! We're reposting a version of it here, but make sure to head over and check it out in their article base, and take a look around at their other resources for marketing your vacation rental property while you're there!

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