Let's dig into a hot topic for businesses with multiple locations.
Franchises and multi-unit businesses have struggled to choose between having one website with a page for each location and having separate websites for each location. It’s tough to say if there is a right or wrong answer that will work for everyone. However, at SpaceCraft, we agree with Matt Cutts (Head of Webspam at Google) that having location specific websites is best in most scenarios.
"Make a web page for each store location. If you want your store pages to be found, it’s best to have a unique, easily crawlable url for each store” - Matt Cutts
Cutts even goes so far to say that neglecting to give your franchisee or local dealer their own website positions your business at a severe disadvantage against the competition.
Giving each location its own website provides the opportunity for each location to tell their own story. With SpaceCraft, each location can have their own blog and integrate their unique social feeds. They can add events and promote specials. And they’ll be set up to...more
SpaceCraft provides everything you need to easily create, maintain, and host a fantastic website. To learn more, sign up today for a free trial at gospacecraft.com