Colors convey feelings. They also have different meanings in different cultures. What do you want to communicate through color when building your brand through your website? You could spend days reading about color theory, or you could take a look at this chart:

Last week we highlighted the importance of good photos for websites. This week we want to address the importance of color! For a great example of how to use color well, check out the newly launched website for drink.well., a neighborhood cocktail bar and restaurant located in Austin

Red is a powerful accent color in design and is mainly used as a powerful and sophisticated tool. If you take a look at drink.well's website, they use a background graffiti texture with red tones as well as other various colors. This approach gives the website a fun, modern feel but still has its hint of sophistication. Once you venture through the website, you continue to see a red tone being used, which keeps the design consistent.

This Thursday we will talk about how you can choose the perfect color palette for your SpaceCraft website!